JJA makes easy to digest commercial products, especially if he cannot take any risk.
Written in January 2013.Folks like Lucas and Spielberg were pioneers for taking the pulpy stuff they loved from the past and mixing it up with their own ideas and artistic vision. This isn’t the case with a J.J. Abrams. He’s influenced by Lucas and Spielberg. Are “original” J.J. Abrams films like Cloverfield or Super 8 truly memorable, or even all that good? I would answer with a big “no.” These films certainly don’t suck, but I can’t make a strong argument for their artistic merit in terms of originality. Having J.J. Abrams’ signature texture all over Star Trek already makes Star Trek retroactively like Star Wars. Putting Abrams’ texture on Star Wars will make Star Wars into a parody of pastiche of a copy of…Star Wars.
In his stories and novels, Philip K. Dick often created characters who got really freaked out by tightly controlled media products being created for specific public consumption. In terms of pop culture, the J.J. Abrams brand reminds me less of storytelling and more of a product. Yes, I admit to liking fast food, or even gourmet-style cheeseburgers. Star Wars has always been a kind of fast food, but with just enough substance (like a side-salad that you can eat if you want). Star Trek, at least in its correct and ideal form, never was fast food. J.J. Abrams changed that, and now with Star Wars, I think he’s poised to take away the side-salad. In terms of movie-making chops he (and Arndt) are totally at the top of their game. But what we’re talking about here is—more or less—the technical aspects of movies, featuring very little substance at all.
The assembly is perfect, but the parts are not greater than the whole. This is the main fallacy with the praise of J.J. Abrams: just because he’s good at assembling something that looks the way it should, doesn’t mean it’s good.
I personnally acknowledged JarJar's ability to shoot visually pleasing action (I wouldn't call it good as it takes more than neat CGI to make things ace).